惠普的CEO 惠特曼Whitman宣布3月1日出任NewTV CEO

2018年01月26日 1424次浏览
惠特曼宣布离开HPE消息后,曾经思考下一步是什么?

答案揭晓 NewTV! 惠特曼谈到未来手机娱乐是非常重要的机会,所以她加入了。这是新媒体的未来,也是她的未来,祝福她!



When I announced that I was leaving HPE, I had planned to take some time off and think about “what’s next.” That is when Jeffrey Katzenberg, who is a close friend, called me to discuss NewTV.

NewTV, which is the working name, will bring the highest quality Hollywood production values and storytelling to our mobile lifestyles – delivered in bite-sized formats of 10 minutes or less. It will have a custom-designed, purpose-built technology platform for on-the-go viewing of the highest caliber, curated content. This is one of the most disruptive and timely ideas I’ve come across in my career.

Mobile viewing of short form content is growing explosively, both in total minutes and as a share of total viewing time. Consumer behavior has been a central theme throughout my career, and consumers have added a significant new video viewing behavior, which the industry is not comprehensively serving yet.

It became clear to me that NewTV is not only “what’s next” in the world of media, it is also my “what’s next.”

I am proud to say I am joining NewTV as CEO beginning March 1st and will be spending much of my time in Los Angeles building out the team.

As CEO and employee #1, I have the opportunity to create a company that I believe will transform an industry. Building a global technology and media company is as big and exciting as it gets. I wholeheartedly share Jeffrey’s belief that NewTV is the next big and transformative touchpoint in entertainment.

I’m looking forward to sharing exciting updates with you in the near future.

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